7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
KEYNOTE: AUTHENTICITY IN YOUR BRAND STORY
An Inside Look at 5/3rd Bank’s Quirky Brand
9:30 am
PANEL DISCUSSION: SPEAKING THE LINGO OF BOARDROOMS
Tips for Better Communicating Marketing Campaigns to the Boardroom
10:15 am
SPEED NETWORKING → MAKE MEANINGFUL CONNECTIONS
10:30 am
INDUSTRY EXPERT PRESENTATION: CREATIVE
How to Reinvent Brand and Media Strategies That Get Noticed
11:00 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS& CONSULT INDUSTRY EXPERTS
11:30 am
INDUSTRY EXPERT PRESENTATION: THE CURRENCY OF CERTAINTY
TRACK A: CONTENT, BRAND, & MEDIA
How to Design the Modern Financial Brand at Scale
11:30 am
INDUSTRY EXPERT PRESENTATION: THE VELOCITY OF CUSTOMER INTELLIGENCE
TRACK B: MARKETING OPERATIONS & DIGITAL ENABLEMENT
How to Break Data Bottlenecks to Improve Marketing Speed
12:00 pm
MASTERCLASS: SMALL, TEAM BIG OUTPUT
TRACK A: CONTENT, BRAND, & MEDIA
How to Maximize Output without Hiring More People
12:00 pm
MASTERCLASS: YOU’VE GOT TO START SOMEWHERE
TRACK B: MARKETING OPERATIONS & DIGITAL ENABLEMENT
How to Achieve Practical AI Adoption
12:30 pm
PANEL DISCUSSION: HUMANIZING THE DIGITAL BANKING EXPERIENCE
TRACK A: CONTENT, BRAND, & MEDIA
How to Scale Personalization While Keeping Human Touches
12:30 pm
PANEL DISCUSSION: FEDERATED VS CENTRALIZED DATA
TRACK B: MARKETING OPERATIONS & DIGITAL ENABLEMENT
How to Create the Right Structure for Your Data Ecosystem
1:15 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:15 pm
INDUSTRY EXPERT PRESENTATION: CENTRALIZED CUSTOMER INTELLIGENCE
TRACK B: MARKETING OPERATIONS & DIGITAL ENABLEMENT
How to Centralize Customer Data, Boost Conversions, and Drive Engagement
2:15 pm
INDUSTRY EXPERT PRESENTATION: INSIGHTS TO ACTIVATION
Learn About Data Collaboration and Activation for Better Engagement
2:45 pm
WORKSHOPS (45 mins)
WORKSHOP 1: CONNECTING DIGITAL AND IN-BRANCH EXPERIENCES
How to Build a True Omnichannel Customer Journey
OR
WORKSHOP 2: THE BATTLE FOR YOUR BRAND
How to Stand Out in a Sea of Sameness
Nick Foulks, Director, Marketing, Great Waters Financial
OR
WORKSHOP 3: STREAMLINING CREATIVE WORKFLOWS WITH AI
How to Use AI in a Way That Betters Your Output
3:30 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS& CONSULT INDUSTRY EXPERTS
3:55 pm
EVALUATIONS
4:00 pm
PANEL DISCUSSION: DEMONSTRATING MARKETING’S ENTERPRISE VALUE
How to Deliver Secure Seamless Digital Experiences
4:30 pm
CASE STUDY: THE PSYCHOLOGY OF
How to Use Behavioral Science to Strengthen Financial Marketing
5:00 pm
END OF DAY 1 SUMMARY & CLOSING REMARKS
5:05 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
6:00 pm