Co-CEO

RightMetric

Charlie Grinnell

Co-CEO

RightMetric

ABOUT CHARLIE


Charlie Grinnell is the Co-CEO of RightMetric, where he helps marketers eliminate blind spots through Marketing Outsight—an external lens built on signals from audiences,

competitors, platforms, content, and culture. With that clarity, marketing leaders can spot what others miss, craft sharper strategies, and move with confidence.

Before co-founding RightMetric, Charlie led digital strategy at Arc’teryx, Aritzia, and Red Bull. Recognized on BC Business’s 30 Under 30, he’s become a go-to speaker on how to

compete smarter in crowded markets.