Jennifer Smith

Jennifer is Director of Channel Marketing at Fidelity Investments. She is a passionate, data-driven, full-stack digital marketing professional with more than 15 years of experience driving customer engagement, brand growth, and demand generation across the financial services, consumer goods, and fine art industries. She has a respected track record of deepening customer relationships, solving complex business challenges, navigating change with flexibility and resilience, developing high-impact strategic marketing programs, and leading cross-functional teams.

Jennifer specializes in digital marketing, customer experience, demand generation, campaign analytics, and marketing operations, with extensive experience across owned, third-party, and social channels. Known for building customer-centric marketing initiatives that deliver measurable business results, she is passionate about the intersection of branding, technology, data, and innovation and brings a modern, insights-driven approach to marketing and digital transformation. Jennifer holds a B.A. in Sociology and Economics from Skidmore College and an MBA from Boston University.