Allison Wilson

SVP Marketing Strategy & Innovation & FS Practice Lead

Amsive

ABOUT ALLISON

Coming from the world of banking, Allison brings real-world experience to her banking clients having sat in their chairs before. She uses this perspective to better understand help them reach their business goals through a results-oriented approach to financial challenges

SESSION

10:00 am

Using Audience Intelligence to Drive Smarter Growth

Most financial institutions approach cross-sell as a campaign problem, promoting the next product based on what…

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