Heather Friedman

Heather Friedman is a marketing and brand executive with more than two decades of experience helping organizations drive growth, strengthen customer relationships, and build high-performing teams. As Chief Brand Officer at Collins Community Credit Union, she leads enterprise marketing, communications, brand strategy, customer experience initiatives, and employee engagement programs. She is known for combining strategic vision with creative execution to deliver measurable business results.

Throughout her career, Heather has led major rebranding efforts, corporate events, thought leadership initiatives, and cross-functional transformation projects. She is passionate about elevating marketing from a tactical function to a strategic driver of business growth and organizational culture. Heather also brings valuable governance experience through her service on nonprofit and financial institution boards.

As an advocate for leadership development, customer experience, and brand-centered growth strategies, Heatherenjoys speaking on topics including marketing leadership, culture-building, employee engagement, brand strategy, and navigating change. She lives in Cedar Rapids, Iowa, and is recognized for her collaborative, people-first leadership style.