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2026 AGENDA PREVIEW
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Blogs & Reports

27 Aug 2025

The Role of AI and Machine Learning in Composable Content Management | Whitepaper

Executive Summary As digital transformation accelerates, organizations are moving away from rigid, monolithic content management systems (CMS) in favor of composable, modular architectures. The integration of artificial intelligence (AI) and machine learning (ML) within these composable systems is revolutionizing how content is created, managed, and delivered. This whitepaper explores the intersection of AI/ML and composable […]

Samantha Goble

XCentium

Blogs & Reports

27 Aug 2025

The Hybrid Marketing Team Model: Combining FTEs and Contractors for Agility in Community Banking | Whitepaper

Executive Summary Community banks are navigating a period of rapid change, marked by digital transformation, evolving customer expectations, and increased competition from both traditional and non-traditional financial institutions. In this environment, marketing teams must be more agile, data-driven, and innovative than ever before. However, limited resources and the need for specialized expertise make it challenging […]

Danielle Bateman

Midwest Bank Center

Blogs & Reports

27 Aug 2025

Measuring Marketing ROI: Key Metrics for Community Banks | Blog Post

In today’s competitive financial landscape, community banks face increasing pressure to demonstrate the value of every dollar spent—especially in marketing. As marketing budgets come under scrutiny, proving return on investment (ROI) is no longer optional; it’s essential for earning trust, securing resources, and driving sustainable growth. Here’s how community banks can effectively measure marketing ROI […]

Danielle Bateman

Midwest Bank Center

Videos

26 Aug 2025

25min 13sec

Marketing Transformation: Supporting Growth at Scale by Future Proofing | Session Recording

Join Frank Tirado, Head of ETF Marketing at Calamos Investments, as he shares his journey from derivatives trading to leading marketing transformation in the financial industry. In this fireside chat, Frank discusses overcoming cultural challenges, building resilient teams, and executing an aggressive product roadmap—launching 10 ETFs in just 9 months. Learn how: Calamos leveraged cross-functional […]

Frank Tirado

Calamos Investments

Videos

26 Aug 2025

32min 06sec

Marketing Analytics & Capabilities | Session Recording

Unlock the secrets behind TradeStation’s marketing transformation! In this session, Marco Caruccio (VP of Marketing) and Tony Fazzini (Director of Marketing Strategy) share how they leveraged AI, data science, and analytics to decrease cost per acquisition and increase customer value. Explore the: – Journey from traditional marketing to data-driven strategies – Experience personalization & revenue […]

Marco Caruccio and Tony Fazzini

Trade Station

Videos

12 Aug 2025

35min 23sec

Marketing Strategy That Doubled Growth at a Community Bank | Session Recording

How can marketing transform a traditional bank into a growth engine?Join Danielle Bateman Girondo, Chief Marketing Officer at Midwest BankCentre, as she shares how she built a high-performing, data-driven marketing team in financial services from the ground up. In this #CMOleadership session from DMFS Midwest 2024, explore how strategic marketing in community banks can drive […]

Danielle Bateman Girondo

Midwest BankCentre

Videos

11 Aug 2025

0:28sec

DMFS Midwest Highlight Reel: The Summit in Review | Video

Step into our highlights reel showcasing the dynamic moments, expert sessions, and vibrant connections that made this year’s event so impactful. From bustling networking lounges to engaging keynote presentations, our community united around the future of digital marketing in financial services. Event highlights: 500+ digital marketing leaders and professionals in attendance 30+ top-tier speakers from […]

Strategy Institute

Videos

05 Aug 2025

32min 08sec

Enabling User Personalization: Enhancing Experience | Session Recording

Discover Northern Trust’s journey to personalization with Sheryl Markov, EVP of Corporate Marketing. Learn how a 135-year-old financial institution is transforming its marketing approach by leveraging data, technology, and targeted strategies. Key Insights: Personalization strategies across digital channels Overcoming challenges in a highly regulated industry Implementing data-driven marketing campaigns Reducing campaign execution time from months […]

Sheryl Markov

Northern Trust

Videos

05 Aug 2025

27min 26sec

Discover the Power of Composable Technology: Transforming Digital Experiences | Session Recording

Join Samantha Goble from XCentium as she reveals how composable technology is revolutionizing website development and digital strategy. Key highlights include: case studies from MGIC and Guidewire, how to overcome traditional tech limitations, strategies for faster, more agile digital transformation and more! Learn how businesses can: Reduce implementation time from 12 months to just a […]

Samantha Goble

XCentium

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