All Sessions by Angela Balcor
See Full AgendaDay 1: Oct 8, 2025
12:00 pm
CASE STUDY: PERSONALIZAED ENGAGEMENT AT SCALE
TRACK B: ENTERPRISE INNOVATION & GROWTH AT SCALE
Maximizing Customer Experience with Data, AI, and Omnichannel Marketing
Turn personalization at scale into reality through advanced data integration, AI-driven insights, and streamlined omnichannel orchestration. Achieve a step-by-step action plan to:
- Combine multiple data sources to build a unified customer view that fuels meaningful personalization.
- Deploy AI and machine learning to identify the best offers, messages, and channels in real time.
- Coordinate campaigns seamlessly across digital, mobile, and offline touchpoints to deliver consistent experiences.
Adapt your enterprise-grade personalization approach to unlock deeper customer loyalty, stronger conversion rates, and measurable growth.
Day 2: Oct 9, 2025
