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Blogs & Reports

27 Aug 2025

The Role of AI and Machine Learning in Composable Content Management | Whitepaper

Executive Summary As digital transformation accelerates, organizations are moving away from rigid, monolithic content management systems (CMS) in favor of composable, modular architectures. The integration of artificial intelligence (AI) and machine learning (ML) within these composable systems is revolutionizing how content is created, managed, and delivered. This whitepaper explores the intersection of AI/ML and composable […]

Samantha Goble

XCentium

Blogs & Reports

27 Aug 2025

The Hybrid Marketing Team Model: Combining FTEs and Contractors for Agility in Community Banking | Whitepaper

Executive Summary Community banks are navigating a period of rapid change, marked by digital transformation, evolving customer expectations, and increased competition from both traditional and non-traditional financial institutions. In this environment, marketing teams must be more agile, data-driven, and innovative than ever before. However, limited resources and the need for specialized expertise make it challenging […]

Danielle Bateman

Midwest Bank Center

Blogs & Reports

27 Aug 2025

Measuring Marketing ROI: Key Metrics for Community Banks | Blog Post

In today’s competitive financial landscape, community banks face increasing pressure to demonstrate the value of every dollar spent—especially in marketing. As marketing budgets come under scrutiny, proving return on investment (ROI) is no longer optional; it’s essential for earning trust, securing resources, and driving sustainable growth. Here’s how community banks can effectively measure marketing ROI […]

Danielle Bateman

Midwest Bank Center

Blogs & Reports

10 Apr 2025

10 Steps to Supercharge Your Lead Generation on Meta Platforms | Blog

In the competitive world of financial services marketing, generating high-quality leads can feel like finding a needle in a haystack. As the Head of Marketing at Brookstone Capital Management, Jason has learned that success on Meta platforms isn’t about luck—it’s about strategy. After running 150 campaigns and reducing the cost per lead by 285%, here […]

Jason Lindsay

Brookstone Capital Management

Blogs & Reports

05 Aug 2025

Real-World Examples of Composable Technology in Financial Services | Blog Post

In the rapidly evolving digital landscape, financial services companies are discovering a game-changing approach to technology: composable infrastructure. Two recent case studies from MGIC and Guidewire demonstrate how this innovative strategy is transforming digital experiences and operational efficiency. MGIC: Accelerating Content Management Mortgage insurance giant MGIC faced a common challenge: a rigid, monolithic system that […]

Samantha Goble

XCentium

Blogs & Reports

10 Apr 2025

4 Transformative Approaches to Move from Selling to Solving: A Customer-Centric Revolution | Blog

In today’s hyper-connected marketplace, customers are tired of being sold to. They’re seeking solutions, not sales pitches. Here’s how to transform your marketing from a transactional approach to a truly customer-centric strategy.   1. Develop Your Customer’s “Origin Story” Traditional marketing focuses on product features. Customer-centric marketing digs deeper. Create a detailed persona that goes […]

Lisa Zakrzewski

Leverage Retirement

Blogs & Reports

11 Apr 2025

The Customer-Centric Revolution Transforming Marketing: Strategies for Meaningful Customer Connections | Whitepaper

Executive Summary In an era of digital noise and overwhelming communication channels, traditional marketing approaches are becoming increasingly ineffective. This whitepaper explores a comprehensive strategy for reimagining marketing as a customer-solving, trust-building discipline.   Introduction: The Changing Marketing Landscape The modern customer is sophisticated, informed, and demanding. They no longer respond to generic marketing messages […]

Lisa Zakrzewski

Leverage Retirement

Blogs & Reports

30 Jun 2025

Beacon Projects: Rapid Strategic Innovation in Marketing Transforming Marketing from Tactical Executor to Strategic Innovator | Whitepaper

Executive Summary In today’s rapidly evolving business environment, marketing must break out of its traditional, tactical confines and step into a role as a strategic driver of innovation and growth. Riham El-Lakany, an accomplished marketing leader with extensive experience in financial services and healthcare, argues that marketing’s true value lies in solving complex business problems, […]

Riham El-Lakany

BJC Healthcare, Freddie Mac, and Marsh

Blogs & Reports

05 Aug 2025

Social Media Evolution – Adapting Content for Different Generational Audiences | Whitepaper

Executive Summary: In the rapidly evolving digital marketing landscape, financial institutions face a critical challenge: creating meaningful connections across generational divides. This whitepaper provides a comprehensive exploration of strategic content adaptation techniques that enable brands to communicate effectively across multiple social media platforms, leveraging data-driven insights and innovative communication strategies.   Digital Landscape Overview The […]

Kate Purdy

Signal Financial Federal Credit Union

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