27 Aug 2025
Executive Summary As digital transformation accelerates, organizations are moving away from rigid, monolithic content management systems (CMS) in favor of composable, modular architectures. The integration of artificial intelligence (AI) and machine learning (ML) within these composable systems is revolutionizing how …...
27 Aug 2025
Executive Summary Community banks are navigating a period of rapid change, marked by digital transformation, evolving customer expectations, and increased competition from both traditional and non-traditional financial institutions. In this environment, marketing teams must be more agile, data-driven, and innovative …...
27 Aug 2025
In today’s competitive financial landscape, community banks face increasing pressure to demonstrate the value of every dollar spent—especially in marketing. As marketing budgets come under scrutiny, proving return on investment (ROI) is no longer optional; it’s essential for earning trust, …...
26 Aug 2025
25min 13sec
Join Frank Tirado, Head of ETF Marketing at Calamos Investments, as he shares his journey from derivatives trading to leading marketing transformation in the financial industry. In this fireside chat, Frank discusses overcoming cultural challenges, building resilient teams, and executing …...
26 Aug 2025
32min 06sec
Unlock the secrets behind TradeStation’s marketing transformation! In this session, Marco Caruccio (VP of Marketing) and Tony Fazzini (Director of Marketing Strategy) share how they leveraged AI, data science, and analytics to decrease cost per acquisition and increase customer value. …...
12 Aug 2025
35min 23sec
How can marketing transform a traditional bank into a growth engine?Join Danielle Bateman Girondo, Chief Marketing Officer at Midwest BankCentre, as she shares how she built a high-performing, data-driven marketing team in financial services from the ground up. In this …...
11 Aug 2025
0:28sec
Step into our highlights reel showcasing the dynamic moments, expert sessions, and vibrant connections that made this year’s event so impactful. From bustling networking lounges to engaging keynote presentations, our community united around the future of digital marketing in financial …...
05 Aug 2025
32min 08sec
Discover Northern Trust’s journey to personalization with Sheryl Markov, EVP of Corporate Marketing. Learn how a 135-year-old financial institution is transforming its marketing approach by leveraging data, technology, and targeted strategies. Key Insights: Personalization strategies across digital channels Overcoming challenges …...
05 Aug 2025
27min 26sec
Join Samantha Goble from XCentium as she reveals how composable technology is revolutionizing website development and digital strategy. Key highlights include: case studies from MGIC and Guidewire, how to overcome traditional tech limitations, strategies for faster, more agile digital transformation …...
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