Taylor Alston leads the Multimedia Team for J.P. Morgan Wealth Management, where she uses her experience in integrated brand marketing, social engagement and strategic partnerships to empower communities with the resources to promote financial health and wealth building. Taylor manages a national team responsible for the brand’s multi-channel video strategy and social media presence. Taylor’s team also oversees the business’ Social Selling program, which enables +1000 financial advisors to use social media to share investing content and prospect clients on LinkedIn. Prior to joining the Wealth Management team, Taylor led social media engagement across the Chase brand portfolio. She helped reimagine social listening for Chase to track reputation risk, garner consumer insights, and deepen trust with consumers. This included launching award winning marketing campaigns, expanding into new social platforms, and managing influencer integrations. Taylor is a proud alumna of Spelman College, where she earned a bachelor’s degree in Economics. She serves as a mentor for the America Needs You Fellowship Program and is a member of Alpha Kappa Alpha Sorority Incorporated.
