‘Here’s a weird fact: small businesses are run by people.’ Steve Hansen, Partner and Head of Data Analytics at Phase 5, has been researching small businesses for almost two decades, advising financial institutions, software/information providers, logistics companies, and other sectors about how to reach the people running retail shops, small manufacturers, accounting firms, law firms, etc. “Clients come to Phase 5 because we help them see the humans behind the businesses. We understand their problems and constraints so we can connect them to our clients’ solutions and innovations in ways that make sense to them.” Steve is regularly invited to speak at industry events on customer centricity. His professional background includes Lecturer in Peking University’s MBA program, Director of Market Research at Thomson Reuters, and various product management roles. When he’s not helping FIs market to small businesses, Steve enjoys helping his wife cultivate the entrepreneurial skills of their four small children, whose tiny business includes a bank account, online payments, and accounting software – so don’t dismiss the growth opportunities!
