Sheryl Markov

Executive Vice President, Head of Demand Generation & Performance Marketing


All Sessions by Sheryl Markov

See Full Agenda

Day 1: Oct 8, 2025

Day 2: Oct 9, 2025

10:00 am

PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES

Optimizing Engagement, Lead Nurturing, and Pipeline Growth

This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. You will walk away with actionable insights on:

  • Building a scalable demand generation strategy that aligns with customer behavior and industry trends.
  • Leveraging data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
  • Balancing automation with high-touch interactions to enhance relationships and drive conversions.

Discover how to elevate your demand generation strategy and create a data-enabled engagement model that delivers measurable results