Peter Schofield is an experienced media and marketing professional with 30 years of expertise in business development, strategic planning, and advertising innovation. He is a brand strategist, passionate about an industry immersed in creativity. and emerging technology.Peter is fueled by curiosity, embraces change as a core competency and is committed to connecting people. Peter currently serves as Vice President of Brand Partnerships at Atmosphere TV. He plays a pivotal role in forging strategic partnerships, developing new revenue streams, and driving the company’s growth trajectory.
All Sessions by Peter Schofield
See Full AgendaDay 1: Oct 8, 2025
2:00 pm
INDUSTRY EXPERT PRESENTATION: VIDEO CONTENT IN FINANCE
Best Ways to Leverage Video in 2025 to Boost Customer Engagement
Integrate proven video strategies and practices into your content approach to maximize engagement, conversation, and the customer experience. Source practical tips to:
- Scale video capabilities through strategic partnerships and video-generating technologies.
- Identify the most impactful metrics and indicators to evaluate success.
- Analyze data to identify patterns, compare performance across channels, and optimize engagement.
Improve data-driven video marketing efforts to better capture attention and educate your customers.
Day 2: Oct 9, 2025
