Melanie Draheim

Melanie Draheim is a purpose-driven marketing executive known for humanizing brand experiences and making what’s complex simple. As Chief Marketing Officer at Fox Communities Credit Union, she leads growth marketing, brand development, and community engagement for the $3B not-for-profit financial cooperative serving over 140,000 members.  

Previously, Melanie led marketing, communications, sales, product development, and strategic planning at Network Health, where she launched award-winning, consumer-led initiatives like “CoCreate” to reimagine the complex industry of health insurance. Her approach—rooted in empathy, authenticity, behavioral insight, and bold storytelling—has earned her recognition from Forbes Communications Council, the American Marketing Association, The CMO Network, various podcasts and publications. 

A passionate author, and mentor, Melanie believes great marketing starts with real conversations and genuine connection. She’s on a mission to move challenger brands beyond sameness, delivering marketing with meaning, and campaigns that are real, impactful, and unapologetically human.