All Sessions by Lateshia Parker
See Full AgendaDay 1: Sep 28, 2021
12:30 pm
CASE STUDY: VIDEO STORYTELLING IN AN AGILE MARKETING WORLD
TRACK A: LEAN MARKETING STRATEGIES & NIMBLE GROWTH
Leveraging External Partnerships to Amplify Brand Voice
Elevate your brand awareness and build deeper connections through strategic video storytelling. In this session, learn how one agile marketing team successfully integrated external partners—including PR and video production agencies—to develop impactful video case studies and align them with broader marketing objectives. You will walk away with actionable insights on:
- Collaborating with external partners to expand creative capacity and streamline production.
- Developing a cohesive video strategy that strengthens brand voice and thought leadership.
- Integrating video storytelling into an agile marketing framework to enhance PR efforts and overall organizational impact.
Empower your marketing initiatives with dynamic video storytelling and strategic partnerships that drive meaningful engagement and brand growth.
Day 2: Sep 29, 2021
