Katy Dugal Simpson

Chief Marketing Officer – The Callaway Black Group


All Sessions by Katy Dugal Simpson

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Day 1: Oct 8, 2025

Day 2: Oct 9, 2025

12:00 pm

CASE STUDY: MODERN FINANCIAL MARKETING FOR ADVISORS

Empowering Advisors to Build Stronger Client Connections in a Digital Era

Develop a successful advisor marketing program that leverages social media, personalization, and targeted outreach. Discover how innovative strategies have empowered advisors to enhance their presence, connect with diverse client segments, and build stronger relationships. Achieve a step-by-step action plan to:

  • Create a strategic social media framework that helps advisors position themselves effectively in the digital space.
  • Balance compliance requirements with authentic, personalized marketing to engage both older clientele and the next generation.
  • Develop strategies that enable advisors to build trust, improve visibility, and showcase their expertise.

Transform advisor marketing strategies to align with evolving client expectations and market dynamics.