All Sessions by Heather Friedman
See Full AgendaDay 1: Oct 8, 2025
12:00 pm
CASE STUDY: AGILE FRAMEWORKS IN A NIMBLE MARKETING DEPARTMENT
TRACK A: LEAN MARKETING STRATEGIES & NIMBLE GROWTH
Building a Shared Language to Drive Business Case, Collaboration, and Measurable Impact
Discover how a small financial services marketing team implemented Jira and agile best practices to increase visibility, justify resource needs, and communicate value to the broader organization. Master the success factors to:
- Apply agile frameworks to align marketing goals with business objectives and secure stakeholder buy-in.
- Establish a shared language around projects and outcomes that resonates with both conservative and data-focused team members.
- Demonstrate success through “return on objective” for initiatives where traditional ROI metrics are difficult to establish.
Advance an agile mindset to foster transparency, drive collaboration, and build a compelling case for additional resources — even in a small, results-focused marketing environment.
Day 2: Oct 9, 2025
