All Sessions by Heather Friedman
See Full AgendaDay 1: Sep 28, 2021
12:00 pm
CASE STUDY: AGILE FRAMEWORKS IN A NIMBLE MARKETING DEPARTMENT
TRACK A: LEAN MARKETING STRATEGIES & NIMBLE GROWTH
Building a Shared Language to Drive Business Case, Collaboration, and Measurable Impact
Discover how a small financial services marketing team implemented Jira and agile best practices to increase visibility, justify resource needs, and communicate value to the broader organization. You will walk away with insights on:
- Using agile frameworks to align marketing goals with business objectives and secure stakeholder buy-in.
- Creating a shared language around projects and outcomes that resonates with both conservative and data-focused team members.
- Demonstrating success through “return on objective” for initiatives where traditional ROI metrics are difficult to establish.
Leverage an agile mindset to foster transparency, drive collaboration, and build a compelling case for additional resources—even in a small, results-focused marketing environment.
Day 2: Sep 29, 2021
