All Sessions by Aggie Tuxhorn
See Full AgendaDay 1: Oct 8, 2025
3:30 pm
PANEL DISCUSSION: DEMONSTRATING MARKETING’S ENTERPRISE VALUE
Aligning Data, Analytics, and Storytelling to Drive Business Impact
Develop skills and strategies to showcase tangible contributions to enterprise goals through metrics, strategic alignment, and effective communication. This panel will explore how to use data, analytics, and accessible storytelling to prove marketing’s worth as a business driver. Master the success factors to:
- Build strong alignment between marketing initiatives and overarching business objectives.
- Transform complex analytics into insights that executive stakeholders can trust and understand.
- Showcase marketing wins with clear, compelling narratives that resonate across the organization.
Achieve greater marketing impact by elevating your team’s role to gain stakeholder buy-in and deliver measurable outcomes across the enterprise.
Day 2: Oct 9, 2025
