Discover Northern Trust’s journey to personalization with Sheryl Markov, EVP of Corporate Marketing. Learn how a 135-year-old financial institution is transforming its marketing approach by leveraging data, technology, and targeted strategies.

Key Insights:

• Personalization strategies across digital channels
• Overcoming challenges in a highly regulated industry
• Implementing data-driven marketing campaigns
• Reducing campaign execution time from months to days
• Balancing innovation with compliance

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