2024 Agenda - Day 2
Please note that all times listed are CDT.
7:30 am
7:30 am
DAY TWO REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:00 am
8:00 am
LEADERS’ CIRCLE (C-LEVEL INVITATION-ONLY SESSION)
Reflecting on 2024 and Setting Strategic Priorities to Stay Ahead of the Evolving Technological Landscape
9:00 am
9:00 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
9:10 am
9:10 am
CASE STUDY: MARKETING ANALYTICS AND DATA CAPABILITIES
Decreasing Cost Per Acquisition and Increasing Customer Value Through a Data-Driven Marketing Strategy
9:40 am
9:40 am
INDUSTRY EXPERT PRESENTATION: THE TALENT SHOWDOWN
Building AI-Enabled Marketing Teams to Enable Competitive Advantage Starting Now
10:10 am
10:10 am
FIRESIDE CHAT: THE FUTURE OF SEARCH ENGINE MARKETING
Creating Innovative and Efficient SEM Strategies to Enhance Your Campaign Performance
10:50 am
10:50 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
11:30 am
INDUSTRY EXPERT PRESENTATION: ACCELERATE YOUR TIME TO VALUE WITH COMPOSABLE MARTECH
Getting A Head Start on Your Digital Transformation
12:05 pm
12:05 pm
ROUNDTABLE DISCUSSIONS
1:05 pm
1:05 pm
NETWORKING LUNCH: DELVE INTO INDUSTRY CONVERSATIONS
2:05 pm
2:05 pm
FIRESIDE CHAT: MARKETING TRANSFORMATION
Transitioning Your Marketing Organization into the Future to Support Growth at Scale
2:35 pm
2:35 pm
CASE STUDY: AUTOMATION AS A GROWTH DRIVER
Delivering Immediate Business Value Through Enabling Sales and Business Development with Automation
3:05 pm
3:05 pm
CASE STUDY: THE JOURNEY TOWARDS CUSTOMER-CENTRIC MARKETING
Transforming Your Marketing Organization to Establish Trust, Increase Loyalty and Support Growth
3:35 pm
3:35 pm
CASE STUDY: CONTENT STRATEGY TO FUEL 10X GROWTH
Unlocking Exponential Growth Through Multichannel Content Development with Limited Resources
4:05 pm
4:05 pm