2024 Agenda
Please note that all times listed are CDT.
7:30 am
7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:30 am
8:30 am
WELCOME FROM THE EVENT DIRECTOR
8:40 am
8:40 am
OPENING REMARKS FROM THE CHAIRPERSON
Live Polling: Assessing Digital Marketing Predictions – True or False?
9:00 am
9:00 am
KEYNOTE PRESENTATION: MARKETING TRANSFORMATION
Driving Growth Through Aligning Marketing with Business Strategy in a B2D2C Business Model
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: GROWTH MARKETING STRATEGY
Establishing Marketing at the Center of Your Business Strategy to Lead Your Organization to Sustainable Growth
10:10 am
10:10 am
INDUSTRY EXPERT PRESENTATION: MARKETING INSIGHT AND ANALYTICS
Increase Insight Maturity of Your Organization to Measure Success, Drive Growth, and Maximize Customer Experience
10:40 am
10:40 am
SPEED NETWORKING! MAKE MEANINGFUL CONNECTIONS
10:50 am
10:50 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
11:30 am
PANEL DISCUSSION: AI-DRIVEN TRANSFORMATION
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements
12:10 pm
12:10 pm
CASE STUDY: COMMUNITY BANK TRANSFORMATION
Setting Up Your Business for Sustainable Growth Through an Omnichannel Marketing Strategy
12:40 pm
12:40 pm
INDUSTRY EXPERT PRESENTATION: CUSTOMER TRUST AND LOYALTY
How Should You Approach Customer Trust to Build Deeper Relationships in a Cookie-Less World?
1:10 pm
1:10 pm
NETWORKING LUNCH: DELVE INTO INDUSTRY CONVERSATIONS
2:10 pm
CASE STUDY: ENABLING PERSONALIZATION
Enhancing the User Experience Through a Robust Personalization Strategy
2:10 pm
CASE STUDY: PAID ADS ON META
Driving Conversions with Paid Ads Through Focusing on Metrics That Matter Most
2:30 pm
INDUSTRY EXPERT PRESENTATION: A MODERN APPROACH TO CUSTOMER JOURNEY ORCHESTRATION
Using AI to Improve Customer Experience and Customer Journey Orchestration in Messaging
2:30 pm
INDUSTRY EXPERT PRESENTATION: CONTENT STRATEGY OPTIMIZATION
Create Content that Captivates Audiences, Builds Trust, and Drives Conversion Within a Highly Regulated Industry
3:00 pm
FIRESIDE CHAT: DIGITAL TRANSFORMATION POST-PANDEMIC
Enhancing Member Acquisition, Experience and Value Through a Digital-First Approach
3:00 pm
CASE STUDY: DATA-DRIVEN CONTENT STRATEGY
Increasing Engagement, Traffic and Satisfaction Through Data-Driven Audience Personas
3:20 pm
3:20 pm
INDUSTRY EXPERT PRESENTATION: CUSTOMER-LED GROWTH
Unlocking the Key to Efficient Growth in Financial Services
3:50 pm
3:50 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
4:20 pm
4:20 pm
INDUSTRY VERTICAL BREAKOUT DISCUSSIONS
5:20 pm
5:20 pm
CASE STUDY: BUILDING AN AWARD-WINNING MARKETING TEAM
Giant Slayers: Unlocking 10x Growth with Limited Resources
5:50 pm
5:50 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
6:00 pm
6:00 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
