Anirudh Singla, Co-founder and CEO of Pepper, founded the company in 2017. Today, Pepper is a trusted partner to some of the world’s biggest brands, and Anirudh is helping redefine how brands achieve organic growth in an AI-driven world.
All Sessions by Anirudh Singla
See Full AgendaDay 1: Oct 8, 2025
Day 2: Oct 9, 2025
9:30 am
INDUSTRY EXPERT PRESENTATION: ORGANIC GROWTH IN THE AGE OF AI SEARCH
Generative Engine Optimisation (GEO) for Modern FinServ Brands
This session unpacks how generative AI is redefining digital visibility for financial brands. It reframes growth around three pillars – visibility, or how often a brand appears in AI-generated results; citability, or how reliably engines reference its content as an authority; and retrievability, or how efficiently that content is surfaced and contextualized by AI systems. Through the lens of Generative Engine Optimization (GEO), it explores how FinServ marketing leaders can engineer their content and technology ecosystems to stay discoverable, trusted, and contextually relevant in an AI-first search environment.
