Gem Thomas leads Marketing for Discover Home Loans. During her 10-year tenure at Discover, Gem has played a key role building digital and direct sourcing capabilities to enable Home Loans to grow from a start-up to be the #1 originator of home equity loans in the U.S. A savvy marketer, she has delivered double digit growth and efficiency consistently through different economic cycles.
Having started her career in Business Technology, Gem pivoted into marketing roles within Discover. Engineer at heart, she still sees her job as designing simple solutions to complex problems. She firmly believes in quick iterations and continuous improvement with the customer leading the way as a means to achieving breakthrough growth.
Gem Thomas has a MTech in Electronics from Mumbai, India and a MBA from Kellogg School of Business. She is currently a resident of Seattle, WA. Outside of work she is mother to two very active kids, is involved with her church, and loves spending time outdoor skiing, camping, biking, gardening, and hiking.
All Sessions by Gem Thomas
See Full AgendaDay 1: Oct 8, 2025
Day 2: Oct 9, 2025
10:00 am
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. Develop a blueprint to:
- Build a scalable demand generation strategy that aligns with customer behavior and industry trends.
- Leverage data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
- Balance automation with high-touch interactions to enhance relationships and drive conversions.
Master your demand generation strategy and create a data-enabled engagement model to deliver measurable results.
