Stephen Diorio is an established authority in commercial transformation, go-to-market strategy, and Revenue Operations. Mr. Diorio works at the leading minds in the science of growth as Managing Director of the Revenue Enablement Institute, a Senior Fellow at the Wharton AI Initiative, and Senior Fellow of the Marketing Accountability Standards Board (MASB). Over the last 30 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, DuPont, IBM, Janus, Mack Trucks, Morgan Stanley, PwC, Ricoh, Salesforce, SunTrust Bank, Staples, UPS, and US Bank – to reengineer their commercial strategies, systems, and operations to accelerate growth and become more data-driven, digital, and accountable. He is widely published, having authored over 30 research papers and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022)”, “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill, 2002)”.
All Sessions by Stephen Diorio
See Full AgendaDay 1: Oct 8, 2025
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:30 am
PANEL DISCUSSION: AI, GEN AI & BEYOND
Raising the Bar on Marketing Innovation to Optimize Marketing Operations and Creativity
Enhance marketing outcomes and unleash new waves of creativity with AI tools and strategies. This panel will discuss real-world applications of AI in content creation, personalization, and campaign optimization, while addressing the regulatory requirements and key implementation considerations. Source practical tips to:
- Integrate AI-driven tools to streamline workflows and amplify marketing impact.
- Leverage generative AI for creative content, dynamic storytelling, and personalized customer experiences.
- Navigate risks, governance, and compliance in an increasingly AI-centric marketing landscape.
Advance your team’s ability to innovate, adapt, and differentiate in today’s fast-evolving market to drive measurable results and sustained competitive advantage.
3:30 pm
PANEL DISCUSSION: DEMONSTRATING MARKETING’S ENTERPRISE VALUE
Aligning Data, Analytics, and Storytelling to Drive Business Impact
Develop skills and strategies to showcase tangible contributions to enterprise goals through metrics, strategic alignment, and effective communication. This panel will explore how to use data, analytics, and accessible storytelling to prove marketing’s worth as a business driver. Master the success factors to:
- Build strong alignment between marketing initiatives and overarching business objectives.
- Transform complex analytics into insights that executive stakeholders can trust and understand.
- Showcase marketing wins with clear, compelling narratives that resonate across the organization.
Achieve greater marketing impact by elevating your team’s role to gain stakeholder buy-in and deliver measurable outcomes across the enterprise.
Day 2: Oct 9, 2025
8:45 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
10:00 am
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. Develop a blueprint to:
- Build a scalable demand generation strategy that aligns with customer behavior and industry trends.
- Leverage data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
- Balance automation with high-touch interactions to enhance relationships and drive conversions.
Master your demand generation strategy and create a data-enabled engagement model to deliver measurable results.
