Harrison Aquino

Vice President, Marketing


All Sessions by Harrison Aquino

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Day 1: Oct 8, 2025

Day 2: Oct 9, 2025

2:00 pm

CASE STUDY: BRAND PARTNERSHIPS UNLEASHED

Turning Community Activations into Acquisition and Retention Engines

Discover how Suncoast Credit Union transformed brand partnerships into powerful drivers of new-member growth and member loyalty, going far beyond logo placement. You will walk away with practical advice on:

  • Integrating partnership activations with paid media and marketing-automation funnels to capture leads and nurture existing members.
  • Designing out-of-the-box marketing acquisition & loyalty program— “brand’s triggered” promotions, enhanced perks & benefits, co-branded acquisition/loyalty strategies —that align brand purpose with measurable growth objectives.
  • Measuring partnership ROI by tying event engagement and branded content directly to account openings, product uptake, and retention KPIs.

Leave ready to reimagine partnerships as high-impact engines for both acquisition and long-term member value.