Jerald Stiedaman is Director of International Growth at NinjaTrader, a leading retail futures brokerage. In this role, he drives brand positioning and market expansion across Europe, Asia, and the Americas, bringing a global perspective to the future of trading. Prior to NinjaTrader, Jerald spent 14 years at VSA Partners, a strategic brand strategy and design agency, where he rose to Associate Partner. He oversaw major accounts including CME Group, Northern Trust, BMO, Magnetar, Allstate, and ErisX, leading initiatives that modernized some of the most established names in financial services. His work balanced brand trust with innovation — helping legacy institutions adapt to a digital-first, client-centric era. Jerald’s career began in financial services, where he spent eight years before transitioning into agency leadership. He holds a degree in Psychology from the University of Minnesota, a foundation that informs his ability to understand human behavior and translate it into compelling brand and customer strategie
All Sessions by Jerald Stiedaman
See Full AgendaDay 1: Oct 8, 2025
10:15 am
INDUSTRY EXPERT FIRESIDE CHAT: Leading the Shift
Modern Marketing in a Legacy Industry
Financial services is undergoing a quiet revolution and marketing is at the center of it. In this candid fireside chat, top marketing leaders share how they’re evolving trusted, regulated brands while staying rooted in credibility and compliance. Walk away with key insights on:
- Scaling authentic client experiences in a digital-first world, where AI, personalization, and human connection must work in harmony
- Balancing tradition with transformation to lead teams through rapid change
- Future-proofing a marketing organization in one of the world’s most legacy-bound industries
Reimagine your brand strategy, navigate compliance with creativity, and learn to lead with more impact
Day 2: Oct 9, 2025
