How can marketing transform a traditional bank into a growth engine?
Join Danielle Bateman Girondo, Chief Marketing Officer at Midwest BankCentre, as she shares how she built a high-performing, data-driven marketing team in financial services from the ground up. In this #CMOleadership session from DMFS Midwest 2024, explore how strategic marketing in community banks can drive measurable growth, even in the highly commoditized world of community banking.

In this video, you’ll learn:

• How a one-person marketing function scaled into a full growth team

• How to blend full-time and contract talent into a hybrid marketing model

• Storytelling techniques that cut through the noise in banking

• How to innovate when your industry resists change

• Real tactics for driving organic growth and doubling net income

Perfect for:
Marketing leaders, CMOs, banking strategists, and professionals driving transformation in traditional industries.

Watch to see how bold marketing can challenge industry norms—and deliver bottom-line impact.

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