Duration
32min 08sec
Enabling User Personalization: Enhancing Experience | Session Recording
Discover Northern Trust’s journey to personalization with Sheryl Markov, EVP of Corporate Marketing. Learn how a 135-year-old financial institution is transforming its marketing approach by leveraging data, technology, and targeted strategies.
Key Insights:
- Personalization strategies across digital channels
- Overcoming challenges in a highly regulated industry
- Implementing data-driven marketing campaigns
- Reducing campaign execution time from months to days
- Balancing innovation with compliance
#MarketingStrategy #Personalization #FinancialMarketing #DataDrivenMarketing
Speaker
Sheryl Markov
Northern Trust