“Jim” V. Stadler is Chief Marketing Officer at Old National. Prior to this role, he was Chief Marketing and Communications Officer at First Midwest, which merged with Old National in 2022. Before joining First Midwest in 2018, Jim was Managing Partner and head of business development at Schafer Condon Carter (SCC), an independent creative and technology agency. He was also Senior Vice President, Group Management Director at DDB Worldwide and previously held senior marketing roles at McDonald’s and Kimberly Clark. Jim has a bachelor’s degree in economics and political science from Southern Methodist University. He is actively involved in several professional and charitable organizations, including Economic Club of Chicago and Association of National Advertisers and a board member of First Tee Greater Chicago and Chicago Shakespeare Theater.
All Sessions by James V. Stadler
See Full AgendaDay 1: Oct 8, 2025
3:30 pm
PANEL DISCUSSION: DEMONSTRATING MARKETING’S ENTERPRISE VALUE
Aligning Data, Analytics, and Storytelling to Drive Business Impact
Develop skills and strategies to showcase tangible contributions to enterprise goals through metrics, strategic alignment, and effective communication. This panel will explore how to use data, analytics, and accessible storytelling to prove marketing’s worth as a business driver. Master the success factors to:
- Build strong alignment between marketing initiatives and overarching business objectives.
- Transform complex analytics into insights that executive stakeholders can trust and understand.
- Showcase marketing wins with clear, compelling narratives that resonate across the organization.
Achieve greater marketing impact by elevating your team’s role to gain stakeholder buy-in and deliver measurable outcomes across the enterprise.
Day 2: Oct 9, 2025
