All Sessions by Frank Acosta
See Full AgendaDay 1: Oct 8, 2025
4:45 pm
CASE STUDY: MARTECH TRANSFORMATION
Securing Investment and Operational Efficiency to Deliver Tailored Banking Experiences
When customer expectations keep rising, a well-argued martech overhaul can unlock personalization and rapid ROI for banks of any size. Learn how a lean marketing team built the business case, modernized its tech stack, and relaunched a data-driven website, all while improving efficiency and winning executive support. You will walk away with practical advice on:
- Building a business case for martech and web investments that ties operational efficiency and revenue lift to board-level growth goals.
- Orchestrating a phased rollout without disrupting day-to-day marketing output.
- Measuring post-launch impact through engagement lift, conversion rate gains, and reduced manual workload to sustain future funding.
Transform your customer experience and internal operations through a strategic, high-ROI martech upgrade.
Day 2: Oct 9, 2025
