All Sessions by Stephanie Jarstad
See Full AgendaDay 1: Sep 28, 2021
4:15 pm
PANEL DISCUSSION: DEMONSTRATING MARKETING’S ENTERPRISE VALUE
Aligning Data, Analytics, and Storytelling to Drive Business Impact
Develop skills and strategies to showcase tangible contributions to enterprise goals through metrics, strategic alignment and effective communication. This panel will explore how to use data, analytics, and accessible storytelling to prove marketing’s worth as a business driver. You will walk away with actionable strategies on:
- Building strong alignment between marketing initiatives and overarching business objectives.
- Transforming complex analytics into insights that executive stakeholders can trust and understand.
- Showcasing marketing wins with clear, compelling narratives that resonate across the organization.
Empower your marketing team to elevate its role, gain stakeholder buy-in, and deliver measurable impact throughout your enterprise.
Day 2: Sep 29, 2021
