Alejandra Denda

Chief Marketing Officer


All Sessions by Alejandra Denda

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Day 1: Oct 8, 2025

12:30 pm

CASE STUDY: HUMANIZING AI-DRIVEN COMMUNICATIONS AT SCALE

TRACK B: ENTERPRISE INNOVATION & GROWTH AT SCALE

Reinventing Customer Engagement with Generative AI

Transform your marketing approach by leveraging generative AI to craft effective customer communication that builds trust. Take away specific solutions to:

  • Integrate AI-driven writing tools to streamline and humanize vital customer communications.
  • Balance automation with brand integrity and regulatory compliance in a traditionally risk-averse sector.
  • Build an internal culture that embraces AI at scale while maintaining personal, empathetic interactions.

Advance how your organization applies GenAI to elevate customer satisfaction and redefine the boundaries of digital transformation.

Day 2: Oct 9, 2025