At Phase 5, we help clients on their journey to customer centricity by focusing on Innovation and Experience and bringing together research and consulting expertise in customer insights, user and customer experience, innovation and design, and advanced analytics. For over 30 years this unique, collaborative approach has driven business results by applying strategic insights to clients’ strategy, product development, go-to-market and customer relationship decisions. We are 30 professionals working globally from offices in Canada and the U.S. Unlike large global research firms and single-specialty boutique firms, we maintain senior leadership engagement on projects from start to finish and offer a single point of contact. Partnering closely with our colleagues and clients, we’re smarter together.