Andrea began her career building a tech startup from $10k in seed monies to a multi-million-dollar organization in only eight years. She went onto serve as the first female corporate executive at multiple global companies, and an I-CORPS certified instructor with the University of Iowa’s Startup Incubator. Trained as a behavioral scientist, Andrea founded a strategic differentiation firm, specializing in helping multi-billion-dollar organizations compete through better understanding customers. Andrea is a contributing author for Harvard Business Review, Entrepreneur Magazine, Rotman Magazine, World Economic Forum, a Keynote presenter for national conferences, and a TEDx Speaker. She has published 3 books, most recently, ‘What To Ask: How To Learn What Customers Need but Don’t Tell You’, released June 2022.
